IWMA offline work: Exhibition

IWMA-case-study

 

We’ve created print campaigns of all shapes and sizes for our clients and partners but for events, one project in particular springs to mind. Last year for The International Wire and Machinery Association’s annual conference we designed a suite of offline products which would ensure they stood out and made an impact.

 

We created vast, eye-catching banners in IWMA’s distinctive signature orange and blue, which enticed attendees with unmissable and vibrant feel to the stand, which tied in with the brochure we created. The brochure was packed with information on why attendees should join the IWMA which, although information rich, contained engaging graphics to keep the readers' attention.

 

Of course, branding for these materials - the colours, fonts and imagery - were all consistent with their website, which is hugely beneficial for any organisation. Senior know the importance of brand awareness, so having the same team working on all marketing materials, whether digital or offline, is a huge strength.

 

Speak to your account manager today to talk about what we could provide for your next event.