Membership packages

Online Strategies

Overview

Membership organisations have common challenges -  how to engage with members and demonstrate membership value. Based upon years of marketing, digital and membership experence we've developed three core offerings that can help you. These are based around the goals of membership engagement, membership renewal and also lead generation (membership attraction.)

We will help you to definine targets, then identify the mix of activities (both online and offline where relevant) that will achieve these objectives - within your budget. We make sure that you have in place the right reporting to give you fast and reliable feedback on your activity so you can make informed decisions on what's working, what needs to be changed and how.

Speak to our team if you are interested in;

Engagement strategies: How are you demonstrating relevance to your members, how are your members interacting with you and your website. What can you be doing to improve thier expereince and how can you leverage this to help retain and recruit members.

Membership renewal strategies: We will review your entire marketing mix and your points of interaction with your members and then put in place a range of activites that will improve your membership renewal take up.

Lead generation strategies: How to get the right people to your website, with the right messages and encourage conversion to agreed goals.

 

Case study: Stakeholder engagement

Our team orchestrated a comprehensive integrated marketing action plan for Shoreham Port over a period of years. A core pillar to this strategy was to develop Stakeholder Engagement. Our solution included a rebrand, style guides, stationery, exhibition panels, PR, website, annual reports, bi-annual newsletter, search engine optimisation (SEO), intranet, powerpoint templates, staff training and skills transfer.

How did we do? The Port's website is the 'go to' place for up-to-date reliable and accurate information for Port users, local residents, press and media. The website generates almost 15,000 page views per month with an average session duration of four minutes.